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Our Philosophy

We never create the same space twice. We design every home with thoughtful intentionality that elevates the beauty of our clients' everyday lives. Each one is a reflection of their values and identity—composed of enduring materials, heirloom furnishings, and deeply personal elements.

Ali Henrie Design_Interior Design_Utah

Our Services


In short, full service means that no matter the scope of your project, our team has the skill and experience to handle every detail—from collaborating with architects, builders, and trades, to curating every element that will make up the interior of your new home. This service is ideal for clients undertaking a new construction or extensive renovation project.


Our Virtual Design clients receive the same individualized design experience as our in-person clients, only condensed and conducted over email. After gathering all of your information and inspiration, we assemble concept boards for your review before guiding you to implement our shared vision with shopping lists and thorough instructions.


For clients working through smaller projects, our team is available as a sounding board as you make selections and plans. We are happy to offer our expertise on any design-related topics, from color palettes to furniture layouts. These consultations can be done online or in-person and typically last 1-2 hours. 

Our Process

We created our Full Service Design process to center the needs of each individual client. At the beginning of each project, we are diligent about connecting with them on their vision for their life at home. These priorities lay the foundation for every aesthetic and functional element.

  • Phase One
    We begin by gathering as much information as we can in the form of questionnaires and visual inspiration. Together, we will review the design direction and initial concepts, as well as parameters like budget and timelines. We will visit the site to take measurements or, in the case of new construction projects, finalize the layout. This phase concludes with 1-2 Interior Design Inspiration Meetings to ensure our goals are aligned.
  • Phase Two
    During this phase, we take all of the information gathered in Phase One and begin making it tangible. We follow up on the Design Inspiration via email or video call, then begin creating design boards for each space, followed by elevations. Throughout this stage, a lot of work is happening behind the scenes, but our team will offer frequent updates so you know what to expect.
  • Phase Three
    Once boards and elevations have been approved, we begin making selections for every detail of your new home. For some of these, we will schedule specific meetings while others will be presented together in a presentation. When initial selections are complete, we will source bids and quotes from vendors and finalize selections before ordering. At the end, we will gather all of these and present them along with final design boards and budgets for your review.
  • Phase Four
    This phase is when things begin moving quickly! As we begin ordering all selections and furnishings, construction is likely kicking off. During this time, we will be on-site frequently for meetings with subcontractors and periodic walkthroughs. You can trust that we are acting as your advocate and ensuring the quality and accuracy of every detail.
  • Phase Five
    When construction is complete, we will coordinate the installation of furnishings, art, accessories, and soft goods. Every piece will be assembled, placed, and styled with care so that you can return to a fully turnkey space.
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